Nu Life Clothing – Apparel Brand Package & Rebrand
Nu Life Clothing is a Miami-based apparel brand built around the philosophy of living free, reflected in their tagline “Live Free.” The brand wanted a look that was cool, approachable, and family-friendly—something stylish enough for department stores like Target, yet wearable by the whole family.
I partnered with the client to modernize their designs and deliver a complete apparel brand package:
Logo Redesign:
Icon & Text-Based Logo: Simplified the original robot, turning the “N” and “L” into a standalone symbol suitable for embroidery and versatile branding.
Mascot Logo (Robot Logo): Created five variations of the robot mascot for merchandise and marketing.
Apparel Designs: Four original shirt designs in multiple colorways, separated for screen printing.
Branding Assets: Fonts, color palette, and master files for print-ready production.
Shirt Tags & Mockups: Designed custom shirt tags and high-quality mockups for marketing and promotion.
The result is a clean, professional, and versatile apparel brand with a cohesive identity, ready to launch and scale in department stores while appealing to families and fashion-conscious consumers alike.
Party With Lamont (PWL) is a South Florida event entertainment service offering everything from bounce houses and foam cannons to mirror booths, concessions, and pool floats. Their mission? Stress-free fun for kids, adults, and families.
My Role:
Logo Design – Clean text-based logo for a professional yet fun look.
Interactive Postcard – Easy-to-read, two-sided layout showcasing PWL’s entertainment options making on-the-go reservations simple.
Social Media Ads – Created engaging visuals to boost bookings and brand presence to promote services like foam parties, games, and activities.
Mini Brand Kit – Fonts, colors, and guidelines for a consistent brand identity.
Visual Cohesion: Incorporated cloud textures, cotton candy tones, and playful party elements for a lively, inviting aesthetic.
The outcome is a small but impactful brand kit that gave PWL a professional, cohesive look across print and social media—helping them attract more bookings and showcase their full range of entertainment options.
Youth Concept Gallery – Event Branding & Creative Activation
Youth Concept Gallery engages young people through art, creativity, and community events. I partnered with them to bring events to life through cohesive visual branding and multimedia content.
Key Contributions:
Brand Strategy & Visual Direction: Developed a cohesive aesthetic that reflects creativity, inclusivity, and cultural relevance.
Graphic Design: Created promotional materials for gallery events, exhibitions, and community programs.
Event Marketing: Designed both digital and print collateral to boost event attendance and engagement.
Social Media Content: Produced branded graphics and layouts to maintain a consistent online presence.
Photography & Video: Captured event coverage and artist features for marketing campaigns and social platforms.
Website Design & Development: 16-page WordPress site with e-commerce, donation page, event listings, gallery, and video (www.youthconceptgallery.com)
The outcome is a vibrant, engaging presence across digital and physical touchpoints, creating memorable experiences that reflect the gallery’s mission and energize the community.
Madd Slush – Full Brand Identity & Creative Management
Madd Slush is a South Florida-based slushy drink service catering to adults and party groups, known for its wide range of delicious frozen drink flavors. The brand’s tagline, “Kickin Madd Flava,” inspired a design approach that’s bold, playful, and fun—perfectly reflecting the lively personality of the company.
My Role:
Over three-plus years, I served as the go-to brand designer, creating a complete visual identity and managing all creative needs. This included:
Visual Identity Design: Created a complete visual identity for the brand, including logo variations, color direction, and typography choices.
Brand Stylization: Developed patterns and visual cohesion for use across all brand touchpoints.
Merchandise & Marketing Materials: Designed branded merchandise, menus, and flyers that align with the brand’s bold aesthetic.
Social Media Presence: Built content packages and Instagram highlight covers for a consistent online look.
Product Photography: Captured and edited high-quality images of drinks and select food items for promotional use.
The result is a cohesive, vibrant, and energetic brand presence that engages customers, celebrates the fun spirit of the business, and elevates Madd Slush across every touchpoint.
Photography & Creative Editing – Lifestyle, Portrait, and Product Work
My photography spans personal milestones and professional needs, creating images that highlight individuality, tell stories, and elevate brands. I also combine graphic editing and compositing skills to transform shoots into posters, album art, cosplay visuals, and other creative projects—making every session full of possibilities.
Key Highlights:
Portraits & Events: Birthdays, Valentine’s Day, Christmas, weddings, and beach weddings
Headshots: Polished professional images for personal branding or corporate use
Product Photography: Soap, drinks, hats, and merchandise for marketing and branding
Creative Editing: Photoshop compositing for posters, album covers, cosplay, and milestone photography
Event Coverage: Studio and outdoor shoots capturing authentic moments
Approach & Style:
Blending creativity with professionalism, I craft visuals that feel personal, timeless, and engaging, with the flexibility to expand into imaginative graphic projects.
The result is a versatile portfolio showcasing photography and creative editing that celebrates moments, individuality, and brand identity while offering endless creative possibilities.
Vector & Digital Art Projects
A mix of client work and personal projects showcasing my versatility in Adobe Illustrator and Photoshop. These pieces range from conceptual illustrations to logos, album art, and apparel graphics—blending vectors, bitmaps, and creative experimentation.
Highlights:
Vector Illustrations: Characters, pin-ups, and cultural designs.
Client Logos: Scalable, brand-focused designs.
Album & Cover Art: Bold, conceptual digital visuals.
Apparel Graphics: Shirt designs with layered textures and effects.
Mixed Media Experiments: Bitmap + vector mashups for print and web.
Tools & Approach:
Adobe Illustrator + Photoshop. Concept → digital refinement → color & typography → mockups.
Why It Matters:
These projects demonstrate technical skill, creativity, and my love for exploring visual storytelling beyond client work.